NEWS RELEASE - FLOW has been awarded the 2020 iF DESIGN AWARD!
FLOW finds itself among the esteemed ranks of past winners, which include products from Google, BMW, Samsung, JBL and many others.
What’s more impressive is the fact that FLOW was awarded the distinguished design prize in the Discipline Product category for TWO of its products:
2. FLOW mini.
“We are proud to be honored by iF with this prestigious design award,” said Xiaomu Zhu, CEO of FLOW’s parent company.
“There’s nothing else like FLOW on the market today,” said Zhu from his minimalistic office. “It’s clear from the moment you first hold it in your hand, it’s feels like it belongs there. It’s just the right size to hold onto without feeling like it’s a foreign object. It’s puff activated so you just pick it up and go, the responsiveness is unreal. The 15-puff innovative alert is just the cherry on top, don’t worry about over-indulging, because we’ve taken care of that for you.”
Zhu can’t help but gush: “It’s brilliant – a simple idea executed well, a tremendous asset to the vaper who’s trying to quit smoking or the casual vaper who doesn’t want to overindulge. We’ve been able to make this exquisite device because we listen to our customers, so that we can leverage technology and design experience form working with smartphones for over a decade to develop and deliver products which have transform the vaping experience.”
Don’t expect FLOW to be satisfied with its laurels, however, because that’s simply not Zhu’s style, who left a highly lucrative position as the second-in-command at Smartisan, the company that brought us the cult-favorite Acorn smartphone series (which rivals top-of-the-line offerings from the big three of the smartphone industry in both hardware and user experience), to service one of the largest consumer groups in the world: smokers.
FLOW was conceived from the simple desire to transform the lives of this most under-serviced segment of the population.
Why should it smoking be hard in a world where everything is easy?
And the job is far from done, as long as there are still people struggling to light their cigarettes, FLOW will be there.
*FLOW currently ships worldwide from en.flowclub.com
About the Award
For 65 years, the iF DESIGN AWARD has been a globally recognized trademark when it comes to excellent design. It rewards design achievements in all disciplines: product, packaging, communication and service design/UX, architecture and interior design as well as professional concept. All award-winning entries are presented in the iF WORLD DESIGN GUIDE, published in the iF design app and exhibited in the iF design exhibition at Hamburg.
The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Initially focusing on German designs, iF now strives to mediate between design and industry internationally. The award receives more than 6,400 entries from close to 60 nations every year and is judged by an independent panel of international jury consisting of renowned design maestros.
The awards ceremony is scheduled to take place in Berlin, on May 4th, 2020.
The iF Design Award Night 2020 will be held at the Friedrichstadt-Palast in Berlin.
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