The FDA is banning most flavored e-cigarettes, but that isn’t keeping iced cola, pineapple slushie or cool mint out of the hands of e-cigarette aficionados.
Some have decided to put the blame on a policy loophole. When the Trump administration decided to prohibit fruit, mint and dessert flavors in refillable cartridge-based e-cigarettes like Juul, it left room for a few exceptions to accommodate the vape shop owners and adult consumers who voiced their opposing opinions. The much-publicized exemption allows menthol and tobacco flavors.
But a footnote on page 9 of the new policy permits all flavors to continue to be sold in devices that cannot be refilled and are designed to be disposed of after the flavored nicotine has run dry.
In other words, disposable cigarettes have taken over!
Vape fanatics have taken heed.
“Friends were telling me that everybody had gone to FLOW minis which are disposable,” said LeToya Williams, a bartender at McCracken, near Paducah, Ky.
“The one that's most popular this week is Pineapple Slushie. All the trendsetters are not using Juuls anymore because no one wants mango anymore.”
As the Feb. 6, 2020 effective date for the federal flavor ban nears, companies are advertising big sales on their flavors. Blu’s refillable Melon Time, Honeymoon, Mint-sation and other soon-to-be-banned flavors are now “Buy 5, get 5 free,” and “Buy 10 get 15 free.”
The company has run “Stock up and save” advertisements this week in The Wall Street Journal. But the company will still sell disposable e-cigarettes in Cherry Crush, Vivid Vanilla and Polar Mint.